Salzburg, Austria
Harley Davidson – Salzburg and Klagenfurt
Harley Davidson – Salzburg and Klagenfurt
Harley-Davidson® is a legendary US motorcycle manufacturer, founded in 1903, which over the years has become an emblem of freedom and adventure. Rebellious and iconic, the brand’s showrooms faithfully reflect its authentic spirit, promoting a sense of community and belonging among aficionados who share a keen interest in life on the road.
For the Harley-Davidson® stores in Salzburg and Klagenfurt, the Milan firm Ammatamma studied a concept designed to reflect the biker lifestyle and show off the brand’s various motorcycle models to best effect.
For the Harley-Davidson® stores in Salzburg and Klagenfurt, the Milan firm Ammatamma studied a concept designed to reflect the biker lifestyle and show off the brand’s various motorcycle models to best effect.
The floors of the two showrooms have been tiled with the Legni High-Tech range by Ariostea, in the Rovere Impero version. The surface faithfully reproduces the wood it’s inspired by, with its typical grain, gnarls and naturally enchanting imperfections. Slightly raw and aged, it is able to create a warm, inviting yet contemporary atmosphere, in which customers can feel at ease and enjoy a positive purchasing experience.
The graphics and the Rovere Impero tones beautifully complement the design and merchandising elements of the bikes on show, thanks to their ability to engage with the most diverse materials and colours: from steel and aluminium to leather and fabrics.
Rovere Impero boasts a unique, realistic design that teams with all the outstanding qualities of Ariostea porcelain stoneware, guaranteeing excellent resistance to mechanical stress, deep abrasions and heat. It is also waterproof and easy to clean.
